A little about me and my background
Website Design Background
I’ve been working in website design since the internet became “a thing”. I took my first class in HTML back when websites were written from scratch. I went from designing in Microsoft FrontPage (if anyone can remember that), to Adobe Dreamweaver, and now work with the content management system called WordPress. Website design is continually changing and new tools and plugins are developed every day by some pretty amazing people.
I start my designs with a theme. A theme is basically a template that helps get the ball rolling with the core development of the site. From there, I customize everything from layout, images, animations, and content. I also pull in some of those amazing tools and plugins that I know can help make the website experience more engaging.
Digital Brand Management and Marketing
On the front end of a website (what’s seen online), it’s all about design, brand identity, user experience, engagement, and transparency. However, on the back end (behind the scenes), a lot goes into orchestrating a site which not only delivers good user experience, but also enables a site to be found on the internet when conducting a search using Google, Bing, or other search engines. This is referred to as Search Engine Optimization (SEO). Including the principles of good SEO is crucial when building a website today, and it is at the forefront of my mind every step of the way.
This field of website design is constantly changing and it can be hard to keep up with everything you need to know about how to have a great website. That’s why I feel it’s important to keep abreast of the latest in this field. I have a bachelor’s degree in Art from Oregon State University (OSU), a Digital Brand Management Certificate from OSU, and in addition, I am working on a Digital Marketing Certificate from OSU (which I expect to receive the end of 2019) so I can continue to provide a better experience, and website, for my clients and their customers.