Project Description
CGI Container Sales Website Redesign Project
CGI Container Sales provides depot services, equipment sales and transportation services. They have the largest supply of shipping containers in the industry.
The task for this project was to redesign the current website. Some content was used from the existing site, but a big effort went into generating new content and images for the redesign project.
Promoting the diverse sales people who work at CGI Container Sales was integral for this project. The call-to-action (CTA) was “Get a Quote” and a “Buy One Now” campaign was later added which allows users to purchase a shipping container online. This was accomplished by integrating Shopify, an e-commerce platform. I worked within a team consisting of the major company stakeholders as well as a marketing specialist and social media specialist to complete this website design project.
Project Highlights
Here are some of the project highlights and details for the website CGI Container Sales:
- Generated sales profile pages to highlight individual personality and sales experience
- Integrated e-commerce capabilities with Shopify
- Connected quote form to external database driven by Pardot
- Strategized content creation and implementation
- Created strong brand identity
- Collaborated with key stakeholders and specialists
- Provided strong call-to-action for “Get A Quote” and “Buy One Now“